The Perfect Moment brand embodies a love of style and a passion for adventure, based on a product blueprint that talks to Ski & Surf collections built on Fashion, with function… Giving Perfect Moment a unique brand identity. “Born in Chamonix, with a Freeride State of Mind”. The goal we set ourselves is to capture the “joie de vivre” of freeriding in our clothing. Freerider’s want function, their gear must stand up to the demands of their sport, but they want clothing that matches the sense of style and excitement that they get from being out on the mountain or in the ocean.
Turning a passion for fashion and a love of freeriding into functional mountain and beachwear is a challenge, but at Perfect Moment we believed in our vision. We wanted to create a different style, a style that breaks the mould of the boring technical garment brands. Perfect Moment is stylish, fun and unique, with quality pieces that capture the “Freeride State of Mind.” We want our consumers to feel that a Perfect Moment jacket fits and looks sensational, while still functioning flawlessly whether on top of a mountain in Chamonix, on a beach in Hawaii, or even on the streets of Sydney.
The Perfect Moment adventure started over ten years ago, when legendary filmmaker Thierry Donard decided to change the concept behind his famous European Nuit de la Glisse film tour. This new concept focused on the ultimate goal of every athlete, to experience that Perfect Moment. He assembled some of the best freeriders on the planet, including snowboarders, skiers, surfers and others who shared the special spirit of freedom, performance and friendship, on the big screen.
Perfect Moment clothing, itself, was borne out of a realization felt by Thierry and Nuit de la Glisse snowboard star, Lene Nordermoen. The outfits the athletes wore seemed dull in comparison to the exhilarating action on the screen. Inspired by the Perfect Moment concept and with her deep roots in the freeriding community, Lene used her creative talent to design the dazzling first Perfect Moment Collection back in 2004. Since then, our collections have continued to inspire and set a unique brand position.
At Perfect Moment, we continuously push ourselves to improve and evolve all aspects of our product design, assuring they look and perform to the levels our consumers demand. All products are thoroughly tested by our team of professional skiers, snowboarders and surfers - their unique experience and demands in terms of quality, functionality and style are a priceless resource to the company when it comes to improving and developing our products.
The Perfect Moment Collection is built on Fashion, with Function… for a “Freeride State of Mind.”