Posted 10/19/2018 Tagged: Features , luxury ski wear , Our Story , Ski , womenswear

MEET OUR CAMPAIGN STAR… ARIZONA MUSE

If you thought the days of healthy, happy, sporty supermodels lay long ago in the 1990’s – think again. We found the mega-watt superstar who embodies everything we stand for: fashion, fitness, and a feel-good philosophy on life. Vogue have called her the “face of American fashion.” She’s covered more magazines than most models could dream of, and she’s racked up more runways than British Airways. Her stellar career has brought her to be a household name, so we took her to Gstaad and gave her a pair of skis to test her mettle. We’re overjoyed to present the face of our Autumn/Winter ’18 campaign, Arizona Muse. In between snow drifts, clad in our new rainbow salopettes, we sat down with the star to discuss all things ski, super, and snow.

ON SKIING

I love skiing and snowboarding. I started skiing when I was 6, and switched to snowboarding when I was 13 – because it was perceived as ‘cooler’ at the time. Recently I’ve turned back to skiing, because I find it so much more comfortable to spend the day on my feet instead of sitting in the cold snow – as snowboarders end up doing a lot of!

ON PERFECT MOMENT

I am attracted to Perfect Moment because I love sports! What I particularly love about it is their designs are retro-inspired back to the 70’s and 80’s. I love this collection because it’s so flattering and warm.

ON HER FAVOURITE PIECE

It has to be the red salopettes under the small red jacket with the star on the back. It’s the perfect match.

ON WELLNESS

I grew up in a super health-food oriented household in the 90’s. Thank goodness wellness knowledge has a developed since then, as we were eating Margarine and drinking soy milk. Things I now know are basically toxic! My number one wellness product is apple cider vinegar. I use it to alkalise my body and therefore make it an unappealing environment for disease.

ON HER DAILY ROUTINE WHILE SHOOTING THE CAMPAIGN

I made sure to eat a high protein breakfast of eggs and sausage, and drank a lot of water.