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16-9 Dede Johnson Crowded Slopes 27


Snowy ski scenes meet toasty base layers and lovable linings in our latest collab with photographer Dede Johnston

Meet Dede Johnston @dedejohnstondesignAmerican photographer and ski obsessive, whose ‘Crowded Slopes’ print decorates our cutest, coziest thermals and the linings of our fabulous AW22 faux-fur coats.

Q: Tell us how you came to be a photographer?

A: I was born and raised in northern Vermont on the Canadian border, so early on I developed a love for snow-laden landscapes. I have an art history degree and began my career working for Sotheby’s in New York, later moving to the UK in the 1980s. Soon I began to spend as much time as possible in the Alps, eventually spending all my winters in Courchevel in Les Trois Vallées, France. About 20 years ago I decided to go back to school to study photography as means of communicating my love of alpine landscapes and found I had something to say. I then produced my first body of work, “Crowded Slopes”, which has been adapted for Perfect Moment’s latest print.

Q: What’s the inspiration behind the print?

A: While working on “Crowded Slopes”, which depicts busy slopes in ski resorts, I was increasingly drawn to the patterns created by skiers cascading downhill, almost like a ballet. I spent hours observing the way the crowds move, where they stop and how we respect the boundaries imposed by the ski areas.

Q: Why were you excited to collaborate with Perfect Moment on this limited-edition print?

A: I love the skier imagery and seeing it on different items, from the china I design and produce myself to the thermal base layers and linings of Perfect Moment’s beautiful coats is so exciting. The team at Perfect Moment was very open and creative and the collaboration has been a joy to work on.

Q: What are your top 5 essentials to pack when heading up the mountain?

A: First, my camera, of course. Then, I am never without my neck warmer and hand warmers. You can’t forget thermals, this year I’ll be wearing the ones from Perfect Moment. I always have sunscreen on me. Lastly, I always have skins in my backpack, just in case I want to get away from the crowds.

16-9 AW22 APRES DEDE SHOT 006 0933 1
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