SHARIFA ALSUDAIRI X PERFECT MOMENT

Sharifa Joins the Perfect Moment Family.

We’re proud to announce the appointment of Sharifa AlSudairi as a brand ambassador. As Saudi Arabia’s first female alpine skier, Sharifa’s journey from desert sands to snow-capped peaks captures the fearless spirit at the heart of Perfect Moment.

Not one to shy away from breaking boundaries and rewriting expectations, Sharifa does it all with effortless style. Her story is one of courage, reinvention, and elegance in motion: proof that it’s never too late to chase new heights. As she trains toward the 2026 Winter Olympics, from alpine peaks to everyday moments of style and strength, Sharifa embodies what it means to live life in your Perfect Moment.

“Sharifa’s focus and trailblazing approach make her a strong voice for the next generation of skiers. We look forward to supporting her journey and showing how performance and style can coexist on the slopes.” - Jane Gottschalk, Co-Founder & Creative Director

IN CONVERSATION WITH SHARIFA

1. What does becoming a Moment Maker mean to you? 
It means celebrating those split seconds when everything just clicks, when you’re fully present, connected to the mountain, and doing what you love. For me, it’s also about showing that with passion and persistence, you can create your own “perfect moment.” 

2. What drew you to Perfect Moment and how do you connect with the brand’s spirit of adventure and style? 
I’ve always loved how Perfect Moment brings performance and style together so effortlessly. It’s bold, playful, and functional, everything I look for in gear. I relate to that energy because skiing, for me, isn’t just about competition; it’s a lifestyle, movement, freedom, and expression. 

3. Where do you find your own ‘perfect moment’? 
On the mountain, it’s that calm right before a race when everything goes quiet and I feel completely locked in. Off the snow, it’s being in nature, especially by the sea. There’s something about the rhythm of the waves that brings me the same peace I find on the slopes. 

4. What are your styling tips for skiers? 
Keep it simple and functional. Choose layers that move with you and quality fabrics that regulate temperature. But there’s no reason to compromise on style, that’s why I love Perfect Moment: great functionality with plenty of stylish options. 

5. Ski suit or jacket and ski pants? 
Jacket and pants, always. It gives me more flexibility, especially during long days on the mountain. Plus, I love being able to mix different fits and layers depending on the conditions. 

6. What do you pack in your bum bag when you go out for the day? 
Mineral salts, ketones, SPF, lip balm, and snacks like a nut-butter pouch or something easy to eat on the chairlift. It’s my little toolkit for staying fuelled, focused, and happy on the hill. 

7. If you had to describe the feeling of wearing Perfect Moment in three words, what would they be? 
Confident. Dynamic. Effortless. 

8. What are your top three ski destinations? 

• Saas-Fee, Switzerland – where I spend most of my training time; it’s pure magic up there

• Cerro Castor, Argentina – raw, wild, and full of character

• Gstaad, Switzerland – for its beauty, charm, and how seamlessly it blends sport and lifestyle

9. What is your favourite mountain you’ve ever skied on? 
Videmanette in Gstaad. It’s quiet, peaceful, and beautifully wild. You can ski, stop, breathe, and just take it all in. It reminds me why I fell in love with the sport in the first place. 

10. What are your essentials for a ski trip? 
My Perfect Moment gear, recovery tools such as my red-light panel and compression boots, supplements, and cosy après pieces for downtime. And most importantly, a good attitude and positive energy, that’s what makes every trip a perfect one.