Perfect Moment is set to unveil a brand installation at the renowned Antonia store in Milan, timed ahead of the Winter Olympics. The activation will feature a collaborative product launch alongside the brand’s mainline Ski AW25 collection, creating a central hub for events and celebrations in the lead-up to Christmas.

As part of the launch, Perfect Moment will take over one of the four glass houses in the square of the Portrait Hotel courtyard. The space will feature a specially designed gondola and present the brand’s products in a mountain-inspired setting, reflecting Perfect Moment’s deep connection to ski culture.

Antonia, celebrated for impeccable curation and influence in the fashion world, provides the perfect backdrop for Perfect Moment’s Italian debut. Visitors can explore a curation of the AW25 pieces in a dynamic setting, reflecting the brand’s signature fusion of technical performance and fashion-led designs.

STEPHANIE SLOAN, FREESTYLE SKIING PIONEER

Q: Who is Stephanie Sloan?

Stephanie Sloan is a Canadian freestyle skiing pioneer and one of the sport’s most decorated early competitors. She became a three time World Freestyle Champion (1978–1980) and secured 59 World Cup podium finishes between 1978 and 1981.

Q: How did she break into freestyle skiing?

After starting out as a ski racer in Ontario, Stephanie discovered freestyle while in Chamonix in the 1970s. Inspired by seeing a woman compete amongst men, she joined the freestyle circuit and quickly rose to the top.

Q: What made her stand out?

She excelled across all three freestyle disciplines, moguls, aerials, and ski ballet, bringing athleticism and elegance to a sport that had long been male dominated.

Q: What impact did she have beyond competing?

Alongside her husband, Dave Murray of the legendary ‘Crazy Canucks’, she established ski camps in Whistler and went on to pioneer Stephanie Sloan’s Women Only Ski Programs, which ran for over two decades and
inspired generations of female skiers.

Q: How does her legacy live on today?

Stephanie continues to coach in Whistler, while her daughter, Olympian Julia Murray, carried the torch in Ski Cross. Together, they embody a multi generational legacy of performance, style, and passion for the mountains.