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Montauk, U.S.A.

Local fishermen still fondly referred to this low-key stretch of Long Island as “The End’’ when artists and rock ‘n’ rollers first drew attention to its peaceful charms in the ‘70s. The eastern tip quickly morphed into the Hampton’s not-so-secret surf hub.


The eastern tip quickly morphed into the Hamptons not-so-secret surf hub after slick city seasonnaires made waves catching the first breaks of the day. Head to Ditch Plains for its peeling curls or Trailer Park for crumbling rollers. If you’re going early in the season, the water will still be cold so it’s best to have the Imok Full Wetsuit on standby just in case. Going later in the season? Our PM Spring Suit is perfect to wear during a mid-summer heatwave.


Head to Duryea’s for spectacular views overlooking Fort Pond Bay at this no-frills outdoor seafood joint, stay for family-style portions of just-caught swordfish and the famous lobster Cobb salad. Pair a Starlight Skirt over your Block Check Bikini for a casual, elegant beachfront look.  Don’t forget to stop at Brooklyn’s favourite pizza joint, Roberta’s. A New York staple opening its first Hamptons outpost this summer. Try the Bee Sting, a doughy pie with sweet soppressata, spicy chilli flakes and a drizzle of sweet honey.

Surf Lodge

Responsible for putting Montauk on the music scene map, this hip hotel/bar/restaurant lures in a nomadic city crowd during the summer months who come for killer cocktails and Saturday music gigs, but their midweek vibe is equally as cool. Find reeling surfer videos, lobster-roll eating locals and stylish beachgoers rising slowly from their rooms. Pro Tip: Pack a look that’s friendly on and off the beach, like our Misty Towelling Pant.


The legendary beach-hugging resort first opened in 1926, but that was way before beds on the beach booked up quicker than the Friday afternoon Jitney. Rooms have been recently upgraded from homey to seaside oasis. Enjoy the new amenities and picturesque local (or both). Spend your morning workout on the beach or in the new gym with our Vale Set.

Dive Into Summer

Enjoy a splash in the surf, beach games at sundown, and an Insta-perfect sunset.

Swimwear with a Purpose

Responsibly sourced and crafted with infinitely recycled yarns from plastic bottles and waste from the sea.
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