Our Story

For over 20 years Perfect Moment has been creating ski-wear for the most extreme skiers with a focus on performance garments and statement designs. Today we have grown our collection of retro-inspired and technical clothing products to provide our fashion conscious community with a full range of winter ski and summer beach and surf wear. We design for fashion, form and function.


Perfect Moment now offers high performance lifestyle clothing with a core emphasis on woman’s ski wear, kids ski wear and men’s ski wear that can be worn on and off the slopes. Performance is at the forefront of our statement designs as we incorporate the industry’s leading technical fabrics into our garments and combine with vivid and bold colour palates that blend from one season to the next. We understand the demands made of our active wear and ski wear and vigorously test our materials, challenging insulation and warmth, breathability and durability, to ensure an optimal athletic performance and an exceptional fit. Each garment is built to ensure peak performance in action and a fashion forward approach to looking great.


The adventure started in the mountains of Chamonix in 1984, with Perfect Moment a vision of famed extreme sports filmmaker and professional skier Thierry Donard, who designed apparel for his team of expert freeride skiers and surfers for his film production company La Nuite de la Glisse. Donard used his personal experience to create designs that were characterised by quality, style and performance, and focused on the ultimate goal of every athlete: to experience that Perfect Moment.


Our dedicated collection for kids across both ski wear and active wear mirrors our core seasonal garment designs adapted for a fun, stylish and cool younger look. Kids colour palates echo the retro hues that characterise Perfect Moment and our Polar Bear print, which has become a firm favourite as we raise awareness for our endangered great Arctic friend, can be spotted on many pieces from ski pants and knitwear to bikinis and summer beach shorts.


Designed to lead the way on the seasons active fashion wear, Perfect Moment's new summer collection takes influence from the sunshine island of Ibiza with 'Surfer Girl' inspired high end active, beach and swim-wear.


For the latest on our seasonal collections and Winter and Summer launches follow us on Instagram here x .




We are not the only ones who love the snow. Perfect Moment is dedicated to supporting the long term protection of the Arctic Polar Bear, who’s habitat and existence is now fiercely endangered.


Used prominently across our beach wear, active wear and ski wear collections, our Polar Bear logo is now a firm favourite, featuring across our resort wear, as a stand alone print and subtly found on trims and cuffs. Our aim is to elevate awareness of our favourite fury mammal.


Core to the spiritual and cultural life of the Arctic people, the Polar Bear remains key in our mission to design for form and function, creating apparel for excellent athletic performance. We support Fur Free. For more information on how you can help our threatened friend click on button below.
Polar Bears International