THE ART OF APRÈS-SKI: MEANING AND CULTURE

Après-ski culture has been a firm fixture in ski resorts since the 1950s. Directly translating to ‘after ski’, it’s different all over the world, and down to you how you choose to partake—as long as you unwind and have fun.

For us (après aficionados), it’s a major element of every trip, with a major wardrobe to match. That’s why we believe it’s vital to get your après-ski fashion on point, so you arrive at the party, restaurant, or spa full of confidence and looking a million bucks. 

HOW-TO-APRÈS-SKI IN STYLE

Our four-step guide to mastering the art of après-ski.

1. Identify your après-ski personality

   Do you prefer a scenic view, excellent soundtrack, old fashioned in hand? Or hot chocolate by the fire in head-to-toe knitwear?

2. Choose between long or short haul

   A daily decision. Will you be dancing mountain-side until the early hours, grabbing a quick drink at the bar before dinner or taking an après-ski-all-day approach?

3. Know when to wear your après-ski gear

   Heading straight from the slopes or heading back to the chalet to get changed? Make sure you’re prepared for your chosen evening activity.

4. Secure your group Moment-making is better shared. From cosy chalet evenings with your family, to late nights with your best friends. Share the plans, switch off your phone and enjoy the moment.

APRÈS-SKI WITH JOHNIE WALKER

Perfect Moment and Johnnie Walker join forces to bring you the Johnnie Walker Blue Label Ice Chalet—the ultimate après-ski experience.

To celebrate, we’ve crafted a capsule collection that matches the sleek, timeless appeal of Johnnie Walker Blue Label. To top it off, we’re sharing a few of our favorite whisky cocktail recipes to elevate your après-ski moments:

Ice Chalet Neat

Enjoy the pure essence of Johnnie Walker Blue Label served neat, allowing the rich, complex flavors to shine through.

The Perfect Manhattan

A classic blend of Johnnie Walker, sweet vermouth, and a dash of bitters, garnished with a maraschino cherry for the perfect finish.

The Perfect Highball

A refreshing mix of Johnnie Walker and sparkling water, served over ice with a twist of lemon for a light, invigorating sip after a long day on the slopes.

WHERE TO APRÈS-SKI

Most ski resorts have a reputable après-ski scene, but there’s a handful that we favour above anywhere else.

France’s elegant resorts are ideal for those who like a more refined après-ski experience. A seat on the terrace at Le Tremplin in Courchevel 1850 is the perfect place to unwind, glass of champagne in hand. With eight different locations across Europe, La Folie Douce has become an après-ski institution. Our preferred location is the Chamonix outpost, which doubles up as a hotel.

This season, elevate your après-ski at the Après Chalet at Deer Valley. Partnering with Goldener Hirsch, this exclusive pop-up features bespoke cocktails and houndstooth deck chairs designed to complement your favourite ski looks. It’s the perfect spot to unwind and enjoy the après-ski experience in style.

Across the Atlantic, Idaho’s Sun Valley is home to some excellent low-key options, from craft beer and biodynamic wine at TNT Taproom, to local gem Grumpy’s, a renowned dive bar that’s a guaranteed good time.

Discover more of our favourite spots via our Resort Guides.

PICKING THE ULTIMATE APRÈS-SKI OUTFIT

Now you know more about the meaning of après-ski culture and the main activity considerations, it’s time to dress to impress. Here, we explore a variety of après-ski outfit ideas suitable for every occasion.

Transition Seamlessly From Slope-To-Bar

Come straight off the slopes and head to the bar with our coordinated base layers. Reworked with new technical details, they feature the same key prints and colors as our outerwear pieces, so you can lose a layer without sacrificing your look.

Stand Out From the Crowd

Looking to impress? We’ve updated our signature Houndstooth Edit, elevating heritage style to high-performance skiwear. From tailored jackets to sculpting houndstooth ski pants, each piece is designed to perform flawlessly while making a statement on and off the slopes. This range pairs perfectly with bold graphic knits and sleek accessories for effortless head-to-toe dressing.

Embrace Cosy-Chic Style

If cosy-chic is more your style, opt for one of our matching knitwear sets. Made from ultra-soft Merino wool, our cardigan and wide-leg trouser combinations offer a statement option, rendered in our large-scale signature star print. For something more streamlined, try our side-striped zip top and leggings. Faux fur coats are the ultimate easy après-ski layer to throw over, well, anything, and you’re good to go.

Statement Jackets For All Occasions

Jackets are key to making a lasting après-ski first impression. If you want a practical, casual look, you can’t go wrong with a classic down jacket. Water-resistant and insulated, these ski essentials are perfect for any activity, whether you’re heading to a restaurant for dinner or bar hopping. For something a little more classy and sophisticated, you could wear a bomber jacket—the ultimate après-ski party outfit.

Essential Accessories

Finally, no après-ski outfit is complete without the right accessories. Gloves and hats are not only practical, but can also elevate your look with added details. Whether you choose cozy beanies, thermal gloves, or a faux-fur trapper hat, you can protect yourself from the elements without compromising on style. 

Discover the full collection 

HOW YOU APRÈS-SKI

Moment-makers do it best. Discover how our global community is dressing for après-ski.

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